And just like that it’s September again. One of the most-anticipated months in the tech world. Why? Because Apple has made a pattern of unveiling their latest iPhone lineup. And this year we’ve been dying to see how Apple was going to top the iPhone 10 series, yet somehow they manage to blow us away again. The best part about devices? Our impressive range of cases to protect any models!

The updates and features of the new phones are HUGE this year and we’re totally sold on making the upgrade.

Here are 10 reasons why you should too:


Let’s start off with the most anticipated update feature to the iPhone: The iPhone 11 Pro and 11 Pro Max is Apple’s first triple-camera with 4x optical zoom introducing a wide, ultra-wide, and telephoto lenses. Features include a new night mode, new portrait lighting effect: Monochrome, and Smart HDR which uses an algorithm to adjust the highlight and shadow detail in your image. This feature automatically fine-tunes detail on both the subject and background creating a flawless photo.

Not only will you be able to capture stunning photos, but the iPhone 11 Pro has built-in 4K video for both front and rear cameras, with slow-motion video for the selfie camera. The new iOS 13 lets you edit videos just like you edit photos: Rotate, crop, auto-enhance, add filters, and more!

The iPhone 11 features a new dual camera system with a 12-megapixel lenses: wide and ultra-wide . Not only will you be able to capture images from a wider angle, but the new iPhone 11 is introducing a new night mode.

The night mode feature automatically turns on for low‑light photos, with no need for flash.

The iPhone 11 will also come with portrait lighting in Monochrome and 4k video for both rear and front cameras, with slow motion video for the selfie camera.


Apple announced 3 new colors between the iPhone 11, 11 Pro and 11 Pro Max:

iPhone 11: white, black, yellow, purple, green, and PRODUCT(RED)™

iPhone 11 Pro and iPhone 11 Pro Max: silver, space gray, gold, and midnight green


At the top of the tier, there’s the iPhone 11 Pro Max with a 6.5-inch screen, then iPhone 11 Pro with a 5.8-inch screen—both have the “most advanced” features ever provided in iPhone.

Meanwhile, the iPhone 11 still integrates breakthrough technologies from iPhone 11 Pro, but differs a bit on other features, like the screen size (6.1 inches) and type, color options, and camera. PLUS – the iPhone 11 starts at just $699 beating last year’s XR at $749!

Here’s the retail price breakdown:

iPhone 11 (6.1-inch screen): 64GB at $699 | 256GB at $749 | 512GB at $849

iPhone 11 Pro (5.8-inch screen): 64GB at $999 | 256GB at $1,149 | 512GB at $1,349

iPhone 11 Pro Max (6.5-inch screen): 64GB at $1,099 | 256GB at $1,249 | 512GB at $1,449


iPhone 11 Pro and 11 Pro Max combines a surgical-grade stainless steel with a single sheet of matte glass on the back, and the iPhone 11 sports an anodized aluminum and glass design which Apple claims to be “the toughest glass in a smartphone”.

Plus, the water resistance has been upgraded. iPhone 11 Pro and iPhone 11 Pro Max have a splash- and water-resistance IP68 rating (maximum depth of four meters up to 30 minutes), while iPhone 11 has a water-resistant rating of IP68, up to two meters of water for 30 minutes.


All three models have beautiful edge-to-edge displays, so you can’t really go wrong, but there are some key differences.

iPhone 11: Features an LCD screen, which Apple calls “Liquid Retina” HD display

iPhone 11 Pro and iPhone 11 Pro Max : “The brightest sharpest iPhone display ever.” Both feature upgraded Super Retina screens with two new peaks of brightness.


Apple has ramped up the new iPhone by increasing the battery life of all three new devices.

iPhone 11 gets an additional 1 hour of battery life compared to iPhone XR: Up 12 hours of internet use, 14 hours of video playback and 60 hours of wireless audio playback.

iPhone 11 Pro gets up to 4 hours more battery life than iPhone Xs: Up to 18 hours of video playback, 11 hours of video playback (streamed), 65 hours of wireless audio playback.

iPhone 11 Pro Max gets up to 5 hours more battery life than iPhone Xs Max: Up to 20 hours of video playback hours, 12 hours of video playback (streamed), 80 hours of wireless audio playback.


Apple announces a new custom built processor, A13 Bionic “the fastest chip ever in a smartphone”, and integrated it into all three new models. Not only is this new processor fast, but also the most power efficient chip Apple has ever made by 40 percent, helping provide up to four extra hours of battery life for the new iPhone 11 and up to five hours for the iPhone 11 Pro/Pro Max.


Apple is also integrating new technology with the newly designed ultra wideband technology – U1 chip. With U1 and iOS 13, you can point your iPhone toward someone else’s, and the AirDrop will prioritize that device so you can share files faster. “Think GPS at the scale of your living room,” Apple writes. “So if you want to share a file with someone using AirDrop, just point your iPhone at theirs and they’ll be first on the list.”


Face ID, the most secure facial authentication in a smartphone. The updated Face ID is up to 30 percent faster and easier to use with improved performance at varying distances and supports more angles.


The iPhone 11 and 11 Pro now come with a USB-C lightningcable that charges your device up to 50% in 30 minutes!

Lucky for you, all three iPhone versions are available for pre-order starting September 13 (for you early adopters) and available for purchase online and in stores on September 20. And don’t forget to snag an Incipio protective case to complete your upgrade – Available now.