“We are borrowing our planet from future generations.”
We’re so excited to announce our partnership with 1% for the Planet. We’ll be donating 1% of all global online sales to an environmentally-minded non-profit committed to doing the hard, on-the-ground work it takes to protect our planet. We’ve always been committed to making the best choices we can when it comes to protecting your devices and protecting the planet, but taking this step forward with 1% for the Planet is one of the biggest yet.
1% for the Planet was created by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue-Ribbon Files, as a global movement to ensure our planet and future generations thrive. Together, we know that what’s good for the planet is good for business. As Yvon says, investing back into the environment is the best way we can pay rent for our use of the planet and that’s exactly what we’re doing. We think it’s mind-boggling that only 3% of all philanthropic donations support the environment and, of that, only 5% is from businesses. For us, that’s not good enough. We use the resources of this planet to make products that support your lives and we think it’s our responsibility to make sure we pay it back.
"When you donate to 1% for the Planet,
you're investing in the systems that
generate more environmental giving"
As a company, we’re proud of the forward movement we’ve made when it comes to changing the way we do business, but we know there’s always room for growth. Thanks for being on this journey with us and pushing us in all the right ways when it comes to voting with your dollar and supporting brands out there doing what we can for an environment that gives us everything it can.